It's raining channels!

There’s no stopping the number and genre of channels that are being launched across the small screen. If sources are to be believed, besides NDTV’s two more new channels, Ekta Kapoor will also join the fray with close to 11 of her own, while Rajat Sharma will launch at least three – GEC, lifestyle and Hindi business. Rupert Murdoch is also all set with six regional channels. Interestingly, even Sanjeev Kapoor is slated to launch a niche 24-hour food channel. And the news of Yashraj Films and Shahrukh Khan’s possible foray into television with channels of their own already has the fraternity in a tizzy. Meanwhile, BIG TV is already blazing ahead. It has bagged the official DTH partnership for the Indian Premier League (IPL), for a bid of $31.16 million (about Rs 137 crore) for the next four years!